Privacy policy

Effective Date: June 4, 2026

This Privacy Policy explains how ShelfFlare LLC, doing business through the NutraVora brand (“NutraVora,” “we,” “us,” or “our”), collects, uses, shares, and protects personal information when you visit or use NutraVora.com, make a purchase, create an account, contact us, subscribe to marketing, or otherwise interact with our store and services.

NutraVora.com is powered by Shopify. By using our website or purchasing from us, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

We may collect personal information directly from you, automatically through our website, and from service providers or partners that help us operate our business.

Information You Provide to Us

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Order details
  • Account login details, if customer accounts are enabled
  • Customer support messages and other communications
  • Marketing preferences, such as email or SMS consent

Information Collected Automatically

  • IP address
  • Device type
  • Browser type
  • Operating system
  • Pages viewed
  • Products viewed
  • Cart activity
  • Checkout activity
  • Referral source
  • Approximate location based on device or browser information
  • Cookie, pixel, and similar tracking information

Payment Information

Payments are processed through Shopify and/or third-party payment providers. We do not directly store full credit card numbers. Payment providers may collect payment card details, billing information, fraud prevention information, and transaction data to process your order securely.

How We Use Your Information

We use personal information for the following purposes:

  • To process and fulfill orders
  • To provide order confirmations, tracking updates, and customer support
  • To manage returns, refunds, cancellations, and order issues
  • To create and manage customer accounts, if enabled
  • To improve our website, products, offers, and customer experience
  • To personalize content, recommendations, and marketing
  • To send email marketing, SMS marketing, promotions, product updates, cart reminders, and brand communications where permitted by law
  • To measure advertising performance and website analytics
  • To prevent fraud, abuse, unauthorized transactions, and security incidents
  • To comply with legal, tax, accounting, regulatory, and platform requirements

Cookies, Pixels, and Tracking Technologies

We use cookies, pixels, tags, and similar technologies to operate our website, remember preferences, analyze traffic, measure advertising performance, and personalize marketing.

These technologies may be used by us and by third-party partners, including but not limited to:

  • Shopify
  • Google Analytics
  • Google Ads
  • Meta/Facebook Pixel
  • TikTok Pixel
  • Microsoft Advertising
  • Email and SMS marketing platforms
  • Fraud prevention, analytics, and checkout service providers

You can control cookies through your browser settings. Blocking certain cookies may affect website functionality, checkout, account login, or personalized features.

Advertising and Marketing

We may use your information to show relevant advertisements on platforms such as Google, Meta/Facebook, Instagram, TikTok, Microsoft/Bing, Pinterest, and other advertising networks.

Advertising partners may use cookies, pixels, device identifiers, hashed contact information, browsing behavior, purchase activity, and other signals to help us measure ad performance and deliver more relevant ads.

You may opt out of certain interest-based advertising through your browser settings, platform ad settings, or applicable privacy rights mechanisms where available.

Email and SMS Marketing

If you subscribe to email or SMS marketing, we may send you promotional messages, product updates, discounts, cart reminders, educational content, and brand communications.

You can unsubscribe from marketing emails by using the unsubscribe link in our emails. You can opt out of SMS messages by following the instructions in the text message, such as replying STOP, where applicable.

Even if you opt out of marketing, we may still send non-promotional messages related to your orders, account, shipping, customer support, policy updates, or legal notices.

How We Share Information

We may share personal information with service providers and partners that help us operate our business, including:

  • Shopify and Shopify-related services
  • Payment processors
  • Shipping carriers and fulfillment providers
  • Amazon Buy with Prime and related fulfillment or checkout services, where applicable
  • Customer support providers
  • Email and SMS marketing platforms
  • Analytics and advertising platforms
  • Fraud prevention and security providers
  • Professional advisors, such as accountants, attorneys, and compliance consultants
  • Government, legal, or regulatory authorities when required by law

We may also share information in connection with a business transaction, such as a merger, sale, reorganization, financing, or transfer of assets.

Relationship With Shopify

Our store is hosted by Shopify. Shopify may collect and process personal information about your interactions with our store, checkout, payments, and related services in order to provide, protect, improve, and personalize Shopify-powered services.

Information you submit through NutraVora.com may be shared with Shopify and with service providers used by Shopify. Shopify may process information in countries other than where you live.

You can learn more about Shopify’s privacy practices by visiting Shopify’s Consumer Privacy Policy and Shopify Privacy Portal.

Buy with Prime and Marketplace Orders

If you use Buy with Prime or purchase NutraVora products through Amazon, Walmart, TikTok Shop, or another third-party marketplace, your information may also be collected and processed by that platform according to its own privacy policy, terms, payment rules, shipping rules, return process, and customer support procedures.

We are not responsible for the privacy practices of third-party marketplaces or platforms. Please review the applicable marketplace privacy policy before using those services.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to process orders, provide customer support, comply with tax and accounting obligations, prevent fraud, resolve disputes, enforce agreements, and meet legal requirements.

Retention periods may vary depending on the type of information and applicable legal obligations.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Please protect your account login information and avoid sending sensitive information through unsecured channels.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate personal information
  • Request deletion of personal information
  • Request a copy of your personal information
  • Opt out of certain targeted advertising or data sharing where applicable
  • Withdraw consent for marketing communications
  • Appeal a privacy request decision, where applicable

These rights may be limited by applicable law, verification requirements, fraud prevention needs, tax obligations, security requirements, and legitimate business purposes.

To submit a privacy request, contact us at support@nutravora.com.

California and U.S. State Privacy Notice

If you are a resident of California or another U.S. state with applicable privacy laws, you may have additional rights regarding access, deletion, correction, portability, and opting out of certain targeted advertising or sale/sharing of personal information.

We do not sell personal information for money. However, some advertising or analytics activities may be considered “sharing,” “targeted advertising,” or “sale” under certain U.S. privacy laws. You may contact us at support@nutravora.com to exercise applicable rights.

International Visitors

NutraVora is operated from the United States. If you access our website from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.

By using our website, you understand that your information may be processed outside your country of residence, where privacy laws may differ.

Children’s Privacy

Our website and products are intended for adults. We do not knowingly collect personal information from children under the age of 13, or under the age required by applicable law.

If you believe a child has provided us with personal information, please contact us at support@nutravora.com so we can review and delete the information where appropriate.

Third-Party Links

Our website may contain links to third-party websites, marketplaces, social media platforms, payment providers, or other services. We are not responsible for the privacy practices, content, or security of third-party websites or services.

Please review the privacy policies of any third-party platforms you visit or use.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal obligations, or privacy practices.

When we update this Privacy Policy, we will revise the effective date above. Your continued use of our website after changes are posted means you acknowledge the updated policy.

Contact Us

If you have questions about this Privacy Policy or would like to exercise privacy rights, contact us at:

NutraVora Support
Email: support@nutravora.com

Business Operator: ShelfFlare LLC
Brand: NutraVora
Business Address: 30 N Gould St Ste R, Sheridan, WY 82801, United States